A COLLABORATION OF TWO OF NEW ZEALAND’S TOP PHOTOGRAPHERS
The human story leads this photographic project of farming in New Zealand with the families for whom farming runs in their veins. The project’s core is the multi-generational stories – Children, parents, Grandparents, great-grandparents, and siblings.
Two of New Zealand’s top photographers are leading this exciting project; Tony Carter and Katherine Williams have won New Zealand Professional Photographer of the Year 9 times between them.
Humans are at the heart of Farm Families of New Zealand, and we seek to include the elements that make your farm unique – the land, the animals, and the heritage.
The project’s goal is a series of books, initially regional books, then culminating into an extraordinary national coffee table book of a selection of farms.
Rural places, landscapes, and people have always been close to both photographers’ hearts. Tony was born and raised in Taranaki, surrounded by farmlands. “Farming is still at the core of this country,” he says. “For many of us it’s our history, and both Katherine and I are really drawn to rural places and rural people.”
HOW DOES IT WORK?
Our commitment to farmers around New Zealand is to offer you the opportunity to feature in a book at no cost.
Families who participate in the project can purchase premium physical products from a beautiful collection of photos celebrating their farm, family, and heritage. You can contact us to discuss or register your farm using the link below.
“There’s so much heritage, so many incredible multi-generational stories to share. That’s what we will be capturing with this project.”
HERITAGE BOOKS CELEBRATING THE RURAL BACKBONE OF NEW ZEALAND
Our vision is ambitious; we need your farming family!
Regional books will capture the diverse nature of New Zealand farming and its people, and we will collaborate with regional corporate partners to make this achievable.
A national legacy book will celebrate the rich and diverse heritage of New Zealand’s farming families. It will be a coffee table book like no other in New Zealand, a visual history of the people and the land.
Want to know more? Contact us and we can talk you through our vision. You can also view a selection of our Farm Family photography using the link below.
Giving back
Our mission is to collaborate with a book sponsor and give back to the farming community. With a collaboration, 100% of the book’s proceeds will go to a rural mental health charity.
We are thrilled with our family and farm photos taken by Tony and Katherine of White Wolf Studio We had so much fun on the farms and the success with the number of children and dogs involved was a joy to be part of. You’ve bought much happiness to our family.
MEET THE AWARD-WINNING PHOTOGRAPHERS CAPTURING CONNECTIONS BETWEEN PEOPLE, PLACES, AND LAND.
TONY CARTER
7 times New Zealand Professional Photographer of the Year, NZIPP Grand Master.
Tony has been a photographer for over 30 years. Born in Taranaki, he’s an animal lover and motorbike rider, with a passion for photographing people from all walks of life. Tony has an eye for the big picture and the smallest details. Over the last two decades, he’s racked up more than 200 national and international awards – including being named New Zealand Photographer of the Year seven times. Tony’s career has also spanned overseas. He’s judged international photography competitions, was a keynote speaker at Portrait Masters in Arizona, and his personal project – ‘Another World – Portraits from Ohura’ – has been exhibited internationally. Tony is a visual storyteller, with a flair for honestly capturing people’s homes, histories, and human connections.
Katherine Williams
2 times New Zealand Professional Photographer of the Year, NZIPP Grand Master.
Twice named New Zealand Photographer of the Year, Katherine has an innate ability to capture the human spirit thoughtfully and faithfully on camera. She has always connected deeply with people through her photography, and she’s still doing so today. Between 2007 and 2024, her work has been highly awarded and recognised throughout the industry, both locally and internationally. She has been a photography judge in New Zealand, Australia and for international competitions for the past 10 years. Katherine has travelled extensively in the last 26 years as a photographer and loves pursuing personal projects alongside her professional work. Her latest personal project – is a photographic series of centenarians from around the world.
Connect with us to be part of our project or find out more
Kiwi farming families this is your chance to be part of national legacy books celebrating the rich and diverse heritage of the rural backbone of New Zealand.
